EuroShop 2026 in Düsseldorf once again brought together retailers, technology providers, and industry leaders from around the world to explore the future of retail. For EWQ, the event provided an opportunity to demonstrate how connected in store communication can be simplified and scaled through integrated technology.

Together with partner SOLUM, EWQ showcased how the ScanToPair software integrates with SOLUM’s electronic shelf labels and any digital signage platform. The solution enables seamless product to display pairing through simple barcode scanning, automatically synchronizing product and pricing information in real time both for ESL and Digital Signage displays.

Throughout the exhibition, ScanToPair was demonstrated live at the SOLUM booth in Hall 6, attracting strong interest from retailers and partners visiting the stand. “There is nothing better than presenting a solution you genuinely stand behind. At EuroShop we had the opportunity to show how simple it can be to connect products, shelf labels and digital signage into one unified system,” says Kevin Pakalén, Head of Technology at EWQ.

The event also marked an expansion of the strategic partnership between EWQ and SOLUM. By combining SOLUM’s hardware with EWQ’s software capabilities, the companies deliver a unified and scalable solution for in store digital communication.

“EuroShop confirmed the growing demand for fully connected in store communication. By combining EWQ’s ScanToPair with SOLUM’s ESL and any digital signage solution, we can help retailers synchronize product information and pricing in real time across the entire store environment,” says Stefan Svanljung, Chairman of the Board at EWQ.

Beyond the technology demonstrations, EuroShop provided valuable opportunities to exchange ideas with retailers, partners and industry experts. Many discussions focused on the growing importance of real time data, operational simplicity, and integrated store communication in modern retail environments.