DNA Kauppa

MagicINFO: An Easy and Intuitive Tool for Managing Large Volumes of Displays and Content

DNA Kauppa’s Marketing Planner for Consumer Business, Jenni Salo, who is responsible for managing the content on the stores’ displays, describes MagicINFO as an easy-to-use solution with excellent features. Salo updates display content at least once or twice a week. Managing a large number of displays and a high volume of content places significant demands on the management tool, but according to Salo, MagicINFO has met these expectations.

“MagicINFO is an easy and intuitive tool – and best of all, it can be used on mobile devices! Playlists don’t always need to be built from scratch, as existing ones can be updated whenever needed,” Salo says.

For Salo, it is important to be able to manage as much as possible independently. “Thanks to MagicINFO, I can manage the displays remotely myself and, when needed, rename displays or change their assigned location.”

MagicINFO makes it possible to perform remotely everything that could be done physically on-site – and much more. Remote access provides a useful live view of the displays, simultaneous management of multiple displays, including settings, restarts and On/Off scheduling, as well as the ability to lock remote controls and display buttons and even perform software updates.

Individual Tags Help Direct Content to the Right Displays

Salo uses tags, meaning unique words or numbers, to direct content to the correct displays. This feature is particularly useful when managing large groups of displays.

“I’m very happy with the tagging feature! I simply add the right tag to the content, and it is automatically directed to the correct displays, with no need for separate scheduling. It’s convenient and fast,” Salo says.

MagicINFO Saves a Lot of Time

Salo also has previous experience with other display content management tools. The biggest difference between MagicINFO and the solutions she has used before is the speed of uploading content. When she first started using MagicINFO, Salo was surprised by how simple it was to upload content and create playlists and schedules.

“MagicINFO has saved us a significant amount of time! One of its key benefits is that content can be scheduled individually. The same content can be added to multiple playlists and scheduled for the required time period in each one,” Salo says. Compared with the solutions she has used previously, this is a clear improvement.

Expert Support and Fast Troubleshooting

EWQ’s expert Support team has been there to assist Salo from day one.

“It’s really easy to get in touch with Support! Whenever I need help, I can always reach someone who really knows what they’re talking about.”

Together with EWQ’s Support team, any challenges are addressed immediately over the phone. This is one of the reasons Salo recommends EWQ and MagicINFO to others.

“MagicINFO is easy to use and offers excellent features, and I can always get help and support whenever I need it.”