Customer Story

Elkjøp / Gigantti / Elgiganten

Elkjøp, the largest consumer electronics and home appliance retail group in the Nordics, has implemented EWQ’s queue management solutions across its stores in Finland, Sweden, Norway, and Denmark. The goal is to offer customers a smooth and pleasant shopping experience where queuing no longer restricts movement in the store, on the contrary, it enables free browsing and increases opportunities for additional purchases.

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Info

Elkjøp, better known as Elgiganten and Gigantti outside Norway, is the largest consumer electronics retailer in the Nordic Countries with four hundred stores in six countries and 10,000 employees.

Goal

Elkjøp’s goal is clear management of customer flows. It is important for customer service to serve each customer fairly in turn and at the same time efficiently. Elkjøp wants to guarantee their customers a queue-free and stress-free shopping experience and the opportunity to make additional purchases.

Results

Customer service flows more smoothly and fairly with a clear system guiding each customer in turn.
Employees experience greater job satisfaction thanks to more manageable service situations and supportive technology.
Shopping is stress-free and queue-free, allowing customers to browse freely and make additional purchases.

Used Solutions

EWQ Queuing Solutions EWQ Retail media

EWQ helps us manage customer flows, and it helps customers understand when and how they’ll be served. After all, we’re in the business of creating unforgettable experiences.”

Pasi Malin, Loss Prevention / Security / Facility / Manager

Elkjøp enhances customer flow management with EWQ’s solutions across the Nordics

EWQ is a long-standing partner of Elkjøp, and the collaboration has expanded over the years to cover all Nordic chains. EWQ’s technology supports Elkjøp’s core customer service goals: every customer is served fairly, efficiently, and in turn. The queue management system guides customer flows clearly and helps customers understand the progress of service. Large digital screens display queue numbers visibly and serve as effective communication channels, supporting guidance, marketing, and brand visibility.

Pasi Malin, Loss Prevention / Security / Facility Manager at Gigantti, has been pleased with the long-term cooperation between Gigantti and EWQ. “We’ve always received flexible service tailored to our needs,” Malin says. As customer behavior and service needs have evolved over the years, EWQ’s solutions have developed in step with them.

With thousands of customers visiting Elkjøp stores daily, managing customer flows is a critical part of the overall customer experience. EWQ’s solutions help Elkjøp deliver not just service, but memorable experiences.

“EWQ helps us manage customer flows, and it helps customers understand when and how they’ll be served. After all, we’re in the business of creating unforgettable experiences,” Malin adds.

In Elkjøp stores, queuing is no longer required—customers are free to move around and, in the best case, pick up additional items before heading to the checkout. Following one’s turn is easy and stress-free, with large DS screens clearly indicating when it’s time. These screens also offer an excellent platform for guidance, advertising, and reinforcing the brand’s visual identity.

The partnership between Elkjøp and EWQ is built on shared values. For Elkjøp, responsibility is a core part of its business, and this extends to partner selection. EWQ is committed to sustainability throughout its production chain, values that are reflected in both its technology and customer service.