EWQ and SOLUM expand strategic partnership for integrated in store digital communication
EWQ and SOLUM are deepening their collaboration to deliver a unified and scalable in store digital communication platform. By combining electronic shelf labels, digital signage and ScanToPair software, the solution improves pricing accuracy, operational efficiency and the customer experience.
SOLUM and EWQ are expanding their strategic partnership to accelerate integrated in store digital communication for retailers. Building on an existing collaboration, the partnership combines SOLUM’s electronic shelf labels and digital signage with EWQ’s ScanToPair software to create a unified and scalable in store communication platform.
The integrated solution enables seamless pairing of products and digital displays through barcode scanning, ensuring that pricing and product information are synchronized across multiple in store touchpoints. This helps retailers improve pricing accuracy, streamline operations and deliver a more consistent and engaging customer experience.
In the expanded collaboration, SOLUM provides the hardware infrastructure while EWQ delivers the software layer through its ScanToPair solution and the EWQ ZONE platform. The modular architecture allows retailers to manage pricing, digital content and customer flow across the store through a single system.
Sampo Brisk, CEO at EWQ, said,
“We believe retail environments should evolve into connected zones where brands and customers interact seamlessly. Expanding our partnership with SOLUM enables us to integrate digital touchpoints in a way that enhances customer experience while delivering measurable operational value for retailers.”
The partnership will initially focus on the Nordic region, leveraging EWQ’s strong regional presence, with further market opportunities to be evaluated as the collaboration progresses.
Gisle Elvebakken, Country Manager for the Nordics at SOLUM Europe, added,
“This expanded collaboration reflects the openness of SOLUM’s ecosystem and our commitment to working with strong partners to deliver the best possible solutions to retailers. By integrating our hardware leadership with EWQ’s advanced software capabilities, we are supporting retailers in building scalable and future-ready digital infrastructures.”
EWQ’s integrated solutions, including ScanToPair, are showcased at the SOLUM booth (Hall 6 / C58) during EuroShop 2026.
Media Contact:
SOLUM Europe GmbH, Jiyoo Hwang, Jiyoo.hwang@solum-group.com
EWQ, Mikael Krogius, CTO, mikael@ewq.zone
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EWQ and SOLUM expand strategic partnership for integrated in store digital communication
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