Fredrik Boestad, who has been the store owner of ICA Supermarket Format for 27 years, decided to renovate his store and look for solutions to streamline its operations. One of the main goals was to eliminate paper price tags, which increased costs. Among the solutions available on the market, EWQ’s digital price displays proved to be the best.

“That’s my aim, to get rid of all papers. Because paper drives costs, and this doesn’t drive costs. When I looked at EWQ, I found what I looked for,” says Boestad.

One important factor was the ability to influence the appearance of the price displays, as large numbers are important to Boestad. Additionally, EWQ’s solution allows for simultaneous price and product changes on both ESL displays and larger Samsung displays, making price management significantly easier.

“When we do price management, it’s much more easier for us, because then the screen and the shelf change when we change prices. Now I spend more time in the store talking to customers and listening to them, and I can do other things with my time,” says Boestad.

Nowadays, checking market prices is easy. With EWQ’s digital price display solution, reacting to market prices has become faster, and prices can be set competitively in seconds.

“I can look at all competitors, and then I can set the pricing after that. If I want to change one, I can do it in one second. When it’s electronic, it’s always the right price,” says Boestad.

EWQ’s electronic price displays have brought significant improvements to the store’s operations, and Boestad is very satisfied with his choice.

“This I’m building for my children, as to say, and leave it to them when I retire,” Boestad concludes.