ICA Supermarket Format
ICA Supermarket, part of the Nordic region’s largest grocery chain ICA, is known for its wide selection and strong merchant-driven business model. When the cost and inefficiency of paper price tags started to feel outdated, long-time retailer Fredrik Boestad decided to modernize his store and switch to digital price communication. EWQ’s electronic shelf labels have brought efficiency, flexibility, and competitiveness to everyday pricing.
Info
The retailer-driven ICA Supermarkets are part of the largest grocery chain in the Nordic countries, ICA, which offers a wide range of groceries. ICA Supermarket stores can be found all over Sweden.
Goal
Eliminate cost-increasing paper price tags and streamline store operations.
Results
- Digital price communication reduced costs and accelerated pricing processes.
- Price management became significantly more efficient.
- Competitive pricing can be achieved in seconds.
Used Solutions
That’s my aim, to get rid of all papers. Because paper drives costs, and this doesn’t drive costs. When I looked at EWQ, I found what I looked for. ”
Fredrik Boestad, ICA Retailer
From Paper to Digital – Cutting Costs and Simplifying Management
Fredrik Boestad, who has been the store owner of ICA Supermarket Format for 27 years, decided to renovate his store and look for solutions to streamline its operations. One of the main goals was to eliminate paper price tags, which increased costs. Among the solutions available on the market, EWQ’s digital price displays proved to be the best.
“That’s my aim, to get rid of all papers. Because paper drives costs, and this doesn’t drive costs. When I looked at EWQ, I found what I looked for,” says Boestad.
One important factor was the ability to influence the appearance of the price displays, as large numbers are important to Boestad. Additionally, EWQ’s solution allows for simultaneous price and product changes on both ESL displays and larger Samsung displays, making price management significantly easier.
“When we do price management, it’s much more easier for us, because then the screen and the shelf change when we change prices. Now I spend more time in the store talking to customers and listening to them, and I can do other things with my time,” says Boestad.
Fast response and consistent pricing enhance the customer experienc
Nowadays, checking market prices is easy. With EWQ’s digital price display solution, reacting to market prices has become faster, and prices can be set competitively in seconds.
“I can look at all competitors, and then I can set the pricing after that. If I want to change one, I can do it in one second. When it’s electronic, it’s always the right price,” says Boestad.
EWQ’s electronic price displays have brought significant improvements to the store’s operations, and Boestad is very satisfied with his choice.
“This I’m building for my children, as to say, and leave it to them when I retire,” Boestad concludes.
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