Bavaria Finland Oy updated the queuing solutions for its service department in Espoo, Helsinki and Vantaa. After a survey, the most suitable solution for Bavaria’s needs was the EWQ-Touch ticket unit with touch screen and digital signage showing queue status and service calls.
Ville Rosendahl, service manager at Bavaria’s Espoo office, recalls that EWQ stood out from other solutions because of its modernity and adaptability. For them, it’s important to provide premium customer service to their high-end customers, so no queuing machine they were used to at the meat counter would have met their standards. We tailored the look of the ticket units and displays to match Bavaria’s own brand image, making the equipment fit into Bavaria’s high-end store environment.
“EWQ’s queue management system fits Bavaria’s premium style, especially now that it is in line with our brand identity. Premium for premium customers!” says Rosendahl.
Especially in autumn and spring, when tyres are changed, the queuing system plays a critical role as customer numbers increase dramatically. Bavaria has a mobile ticket tracking system, which allows customers to scan a QR code from their ticket and track the progress of their shift from their phone. This reduces the sense of rush and congestion experienced by customers, who can queue more freely.
In addition to the ticket unit and digital displays, the ticket with a queue number also received a branded look with a logo and customised texts. Rosendahl compares ticket to a company business card.
“Our customers often put the ticket they have taken in their pocket. A few days later they may find it, see our logo and remember that wow, what a quality customer service Bavaria had!” says Rosendahl.