The title of the northernmost K-Supermarket in Finland is held by K-Supermarket Ivalo, which has utilized EWQ’s Electronic Shelf Labels in the shop environment for a year now.
The shopkeeper Kari Lohiniva looks back at his decision to choose EWQ as a partner for a year ago: ”I called my colleagues beforehand and got strong recommendations for EWQ. I also visited shops in Southern Finland to look at the installations and I couldn’t blame them.” Now after a year of cooperation Lohiniva praises the ease of dealing and working with EWQ. ”The cooperation with Teemu (Takanen) is working great and he always answers his phone!”
Electronic Shelf Labels (ESL) save time and make sure the prices are always correct
Over the first year there has been time to gain a lot of user experience as well as results about saved resources. The biggest and most important saving is worktime. ”The personnel has been extremely pleased for not having to tear down the paper labels from the shelves. There’s no more manual work and the personnel can concentrate on keeping the order on the shelves and changing seasonal products” Lohiniva reports.
The next best thing according to Lohiniva is reliability. ”When we first started using ESL’s about a year ago we waited by the shelves for the label info to update.” After some time the personnel noted that ESL’s were working as they should, and now they trust that the prices are always updated and correct.
Successful campaigns raise the shop profits
With electronic shelf labels the sales of campaign products has increased considerably, the attention value has gone up by 30-40% since last year. The store’s revenue has also increased due to successful campaigns. Lohiniva says that the ESL’s enables to show every single bundle offer in the shelves, which wasn’t possible before when using paper labels, because there just weren’t enough resources. ”This encourages the industry to use bundle offers. Companies and our own representatives can trust that when a price is agreed on, it will also be found on the shelves.”
With electronic shelf labels the sales of campaign products has increased considerably, the attention value has gone up by 30-40% since last year.The store’s revenue has also increased due to successful campaigns.