Customer Experience and Data in Focus at Refresh Retail Conference

Refresh Retail is an established industry conference organized by Retail Institute Scandinavia, focusing on the development of physical retail and in-store communication. The event gathered stakeholders from across the Nordics and beyond, covering topics such as store technology, customer experience and operational efficiency.

This year’s event took place in Copenhagen and included presentations from industry experts as well as opportunities for dialogue and networking.

A key insight from the event is the growing importance of customer experience in physical retail.

Key insights from the event include:

• Customer experience continues to grow in importance in physical retail
• Stores are evolving into destinations combining commerce, service and inspiration
• Retail Media and data-driven communication are becoming increasingly central
• Retailers are focusing on improving operational efficiency and reducing manual processes

“It is clear that retail is moving towards more experience-driven and data-driven store environments. Participating in Refresh Retail provided valuable insights into how we can continue to develop solutions that meet these needs,” says Stefan Björklund, EWQ’s Sales & Marketing Director

At the same time, the role of data-driven communication and Retail Media continues to expand. The store is becoming an increasingly important channel for delivering targeted, data-driven communication.

Jan Holm, Country Manager at EWQ Denmark, points to a growing need to better connect store operations and communication: “We see a clear need to bring store communication, pricing and operations closer together. Retailers are looking for ways to manage this more efficiently while improving the in-store experience.”

Operational efficiency was also a central theme throughout the event. The need to reduce manual processes while improving speed and accuracy in areas such as price updates and replenishment was highlighted in several discussions.

Customer Experience and Efficiency Drive Retail Priorities

The insights from the event confirm an increasing focus on customer experience, data-driven communication and operational efficiency. For retail organizations, this means a need for solutions that support both store operations and more relevant in-store engagement. With over 30 years of retail experience and a strong Nordic presence, EWQ continues to develop solutions that support this shift and meet the evolving demands of the industry.

Participation in Refresh Retail strengthens EWQ’s understanding of market developments and supports the continued development of solutions tailored to future store environments. EWQ was represented by a cross-functional team including Sales, Marketing and local market leadership, with participants from both Finland and Denmark.